So, after a few months can we say the Cap movie was good, bad, did well, or was a flop? Sure, anyone can say any of those things. I’m not trying to be funny about it just that I think it is absurd that you can call a movie that made not just more than it’s budget but quite a bit more as a flop. Take this for instance:
“Despite positive reviews from critics, the film underperformed at the box office, grossing $382 million against a production budget of $180 million, though it became the tenth-highest-grossing film of 2025.” straight from https://en.wikipedia.org/wiki/Thunderbolts*
Thunderbolts* underperformed folks… It grossed over double it’s budget. I don’t get it. If your expectations are so inflated that every superhero movie has to do over a billion dollars you do not understand the great movie machine. Studios love it when a movie does double it’s budget as it has already paid for the next movie. If it continues like that they continue to grow and have “successful” movies. If a movie doesn’t gross it’s budget does that mean it is a flop? Maybe. It is a loss leader for sure but if it is in a series of movies and the next one or the one after that make double or triple it’s budget then the first movie is typically looked upon as a great setup for future success. Normally, it is in hindsight though and lately you are VERY lucky if you get to continue after the first movie doesn’t do well.
Comicbooks are becoming very much like this as well. If the first storyline in a series that you are involved with doesn’t sell well it is normally done. Look at all the new #1 comics that come out on a “routine” basis anymore. They will typically have a new creative staff working on the book and probably a new storyline too. It is however the same characters that these new creative people seem to need to change to fit their storyline when it should be the other way around. You change the story to fit the characters. Maybe that is why everything is considered a flop. If people (readers, viewers) do not buy-in to the changes you are making and the story is not sizzling to their brains it most likely isn’t going to do well. This will probably lead to another short series. This does not mean the creative people involved did a bad job. Sure, they could have done a bad job which would not help matters but more than likely they tried their best.
I’ll give an example, recently James Gunn released his version of Superman into theatres via DC Studios/WB and it had a strong opening weekend. James Gunn said he had that Superman story rolling around in his mind for YEARS. So, it currently looks like James Gunn did a good job of getting people interested in his version of Superman which means DC Studios/WB will probably let him continue rolling out “his vision” of their characters. To me so far it is just another reboot when what I really want is just good stories. I have not seen it yet so I will withhold judgement until I see it. If you have seen it I’ll let you be the judge if it was a good story or not as I think it is very subjective.
My point I am trying to make is creative teams in comics have the same job as someone like James Gunn does in movies. Your vision of characters, if you are going to change them, needs to hook the reader/viewer so they want to read/see more of it. If you have changed a character so much at the start that people don’t identify that as the character they wanted to read you have already lost. Character change should happen within the contents of the story. If you don’t do that people will probably feel lost and again you lose.
I don’t want movies or comics to flop. I want to see/read good stories. To me comics are movies with an unlimited budget all you need is a vision and imagination and someone who can put that into visuals on paper or digital screens.